DVDplus test marketing began in Europe and Australia.
The first labels that have utilized DVD Plus during the test marketing of the disc are MAWA, Zomba, V2, Artisan, EMI and BMG. Many more followed in 2003
Twentieth Century Fox Home Entertainment commenced distribution of the first in a series of DVD plus discs (late 2002): 'MIX Music FM - Australia's Best Mix Volume 1'.
International artists (Robbie Williams, Emma Bunton, Tal Bachman, Ricky Martin, M People, and Macy Gray) werw joined by plenty of Australian artists ( Kylie Minogue, Human Nature with and without 'The Voice' John Farnham, Kate Cebrano, and The Rockmelons).

Stephen R. Millard Steve DVD Plus International Inc - Joint Chief Executive Officer Mr. Millard is focused on overseeing the expansion of all Company assets and intellectual property development and provides the vision that will see DVD Plus International become one of the worlds leading media and technology companies. Prior to co-founding DVD Plus International with Mr. Dierks, Mr. Millard held the role of Senior Director of Marketing of Sony Music Australia - Epic Music Group. This position culminated a twelve-year career with Sony Music where his contribution to the Company established Sony Music Australia as one of the most successful Sony affiliates around the world. As the Senior Director of Marketing, Epic Music Group, a roster which is essentially international, he established a wide network of business contacts globally and became well known throughout the international music industry as an aggressive and accomplished business. In his role Mr. Millard was responsible for overseeing a decade of enormous artists such as Michael Jackson, Pearl Jam, Julio Iglesias, Mariah Carey and Oasis. His time at Sony was rich with many personal achievements and major contributions to careers of artists including that of Deep Forest, Big Audio Dynamite, Pearl Jam, Des'ree and Macy Gray. Mr. Millard started his career in the music industry as an artist manager and booking agent and rapidly developed a network of acts and venues around Australia's eastern seaboard. In 1980, after three years gaining a solid reputation within the artist and music business community, he accepted a role with Astor Polygram Records, a move that exposed him to the retail and wholesale workings of the recording industry. After a year at Polygram he accepted his first role with Sony Music Australia (then CBS Records) as Promotions Manager, which he held for two years. In 1983 he joined Australia's first and largest FM radio station 2MMM, where he was charged with the management of all on and off air promotions, marketing the stations profile and branding as well as the development of their on air talent celebrity profiles. In 1987 he started his own business to pursue an avid interest in the apparel industry marketing a range of casual wear to some of Australia's largest retail chains before returning to Sony Music in early 1990, spending the next decade in the following tenures: International Marketing Manager Epic/Columbia, Director of Marketing, Epic and Senior Director of Marketing, Epic Music Group.