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Ipse dixi:t (Sir Bob Cornelius Rifo ) : "...... I compose the music and I use Death Crew ‘77 as an arm of expression, so they play what I compose. I think my composition is really intimate – I can’t share the kind of process I have in my mind, I can share the lyrics. I was limited when I DJ’d – I had a good feeling, but as a musician I have to press myself. That’s why I built DC77. "(from interview by Jen Zipf)

Ipse dixi:t (Sir Bob Cornelius Rifo ) :"............When you find something that works, you don’t want to change it. I can be a DJ for the rest of my life, but I don’t need money or a house or a car. If I have money, I prefer to put it on the evolution of my project. I want to show the people that there’s a different way to see things. But I’m not teaching, just showing. " (from interview by Jen Zipf)
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The Bloody Beetroots is an Italian electro house and dance-punk formation established in late 2006. The name is primarily used as a pseudonym for the solo projects of Sir Bob Cornelius Rifo (production, guitar, keyboards, DJ). Tommy Tea (sampling) was included in a duo formation baptized as The Bloody Beetroots DJ Set. The project is well known for the black Venom mask they wear during performances.

The leader of the band Sir Bob Cornelius Rifo a.k.a Simone Cogo was born in 1977 in Bassano del Grappa, Italy. Now he still lives in Bassano del Grappa but he also lives in Los Angeles, California at the same time. He was a classically trained musician, but gained reputation for producing music with styles ranging from punk rock to the new wave of the 1980s. His identity remains largely anonymous. In fact, the only identifying public feature he has is the year "1977" tattooed across his chest, which is the year of his birth, that coincided with the year punk-rock was born. Rifo, a music producer, DJ and photographer uses the pseudonym The Bloody Beetroots himself.




2006–2009: Early production and Romborama
Sir Bob Cornelius Rifo gained the support of Etienne De Crecy, Alex Gopher, and Dim Mak's Steve Aoki with his early singles "Warp 1.9" and "Cornelius". In 2008, his EP Cornelius was in the Top 100 International iTunes downloads. This album was a complete art project composed of music, videos, and fashion.
The Bloody Beetroots DJ Set (Dj Rifo and "Fxs" Guy Tommy Tea) had a short tour of the United States in early 2008, alongside DJ Steve Aoki During this period, members of the group wore black Venom mask, and occasionally red masks.
In 2009, Rifo also worked on Rifoki, a hardcore punk project, a collaboration with Steve Aoki



2010–2011: Death Crew 77
The Bloody Beetroots DJ Set played many notable festivals including Stereosonic Festival in Australia, Ultra Music Festival in Miami and Rock Werchter in Belgium.
During his 2010 Live Tour, Sir Bob labeled himself and the live band The Bloody Beetroots Death Crew 77 and introduced drummer Edward Grinch. Tommy Tea was in charge of effects and sampling in the live band. In 2011, Grinch left the band and Battle took his place on drums.
Later in 2011, during the Church of Noise tour, vocalist Dennis Lyxzén of the punk band Refused joined and provided vocals for a few songs.
With the new live show they've continued playing on various festivals across the world: Solidays Festival in Paris, MELT! Festival in Berlin, Extrema Festival in Eindhoven, Tomorrowland in Belgium, HARD Fest in Los Angeles, Electric Zoo in NYC, and headlined NYE '11 at LA's Together as One.
"Church of Noise" featuring Dennis Lyxzén, released in late 2011.


2012–present: Hide
A first single, "Rocksteady", was released in early 2012 with the two-part extended plays of remixes. The second single "Chronicles of a Fallen Love" featured Greta Svabo Bech was released in December 2012, also with the two-part extended plays of remixes. In February 2013, Bob Rifo announced a third single "Spank", that was produced with TAI and Bart B More and a music video launched Sir Bob Cornelius Rifo also collaborated with Paul McCartney on the single "Out of Sight" on Ultra Records. It was released in June 2013.
For the entirety of 2012, Rifo and Tommy Tea toured the world as The Bloody Beetroots DJ Set, including performances on festivals such as Tomorrowland, Ultra Music Festival and HARD Fest New York.
At the beginning of 2013, Sir Bob Cornelius Rifo re-introduced the live crew under the new name The Bloody Beetroots Live, which debuted in Australia in January. The mask Rifo wears on stage has been re-designed as well, now featuring wearable LED lights on the Venom-shaped eyes, which are controlled via wi-fi. The rest of the band also wears new masks, though they do not light up like Rifo's.
The new live band consists of Sir Bob Cornelius Rifo (piano/effects, guitars, vocals), Battle (synthesizers, bass guitar) and Edward Grinch (drums). In Australia, Grinch was replaced by member New Mad Harris on drums.
In 2013, Rifo announced and released a new social media platform called "The Real Church of Noise" which is a "safe haven for like-minded individuals to share and collaborate". The platform incorporates sharing services such as YouTube, Soundcloud, and others.


A number of The Bloody Beetroot tracks and musical scores have appeared in popular video games.
In 2008, "Butter" was included on the soundtrack for FIFA 09,
"Mac Mac" was featured in 2K Sports' NBA 2K9
A remix of "Black Gloves" by Goose became part of the soundtrack for Pro Evolution Soccer 2012.
In 2011, the song "31 Seconds to Die" was included on the soundtrack of Saints Row: The Third.
"Rocksteady" was used for a montage at Sony's E3 2013 Keynote
A new track, "The Source (Chaos and Confusion)" debuted on the soundtrack of Saints Row IV, which also features The Bloody Beetroots' remix of "Congorock – Ivory".
Bloody Beetroots has also marketed distinctive fashion items. Most notably, in collaboration with French label Sixpack France, a limited edition specially designed popular band line of t-shirts was released for sale.






The Bloody Beetroots - MEMBERS

Sir Bob Cornelius Rifo
production, vocals, guitar, keyboards, bass, DJ

The Bloody Beetroots DJ Set
Sir Bob Cornelius Rifo - DJ
Tommy Tea - FX music controllers


Bloody Beetroots - Death Crew 77 (Live Crew)
Sir Bob Cornelius Rifo
Tommy Tea
Battle - drums (2011–present)
Dennis Lyxzén - vocals (Church of Noise Tour)
Edward Grinch - drums (2010–2011, 2013)


The Bloody Beetroots LIVE (Live Crew)
Sir Bob Cornelius Rifo
Battle - synths (2011–present)
Edward Grinch - drums (2010–present)
Mad Harris - drums (January 2013; Big Day Out)
Zinga - Writer
Weeda - Ukulele







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Video - The Bloody Beetroots feat. Paul McCartney
www.youtube.com/watch?v=yhIPGuGUPl4

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Video - The Bloody Beetroots Live in Milano 2013
www.youtube.com/watch?v=0IbfJXaU8Gg

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Video - Bloody Beetroots live interview (english)
http://www.youtube.com/watch?v=o3T3myP7Rcg

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Video - Sir Bob Cornelius Rifo aka Bloody Beetroots - Interview (italian)
http://www.youtube.com/watch?v=TBppNs8_H18
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